Monday Merchant Meetups - Social Media Marketing Strategy [Revisited] April 2021

When I started my Shopify journey, I wished there was a regular meetup where no one was trying to sell me a solution. But a place that offered a sounding board for my roadblocks where I could meet people like me who could help. This is why I started Monday Merchant Meetups. Each week like-minded Shopify merchants meet up and help each other out. Usually the discussion is guided by a topic of the week. 

This week's topic is focused on Social media marketing strategy revisited and we had Vivien from as our special guest. Below is the full recording and links to all apps and resources that was discussed. 

A massive thank you for Vivien taking the time out of her day to spend time with us at our meetup! This was such a valuable 90 mins! 

Date: 12 - 04 - 21

Host: Julian from Shopify

Special Guest: Vivien from Ace The Gram

Main Takeaways remain the same.

  • Do the work on buyer personas, They are only going to serve you by giving you a clear direction for your social media strategy. [buyer personas blog]
  • Focus your content on and around the sales funnel, your content should not always be about people buying your product. Focus on three areas: Awareness [Know], Evaluation [Like] and Intention [Trust] 
  • If you can, lean on your customers to generate content for you. 
  • Try multiple formats and types of content and look at the analytics. What is working? What is not working. Try new things. 

Resource Links: 

Apps and Resources discussed:

Apple IOS 14 Update Info  

Copy Writing Secrets Book   

Tik Tok 

Facebook Creator Studio

Kick Starter

Snap my Snaps 

Preview App



Hey Influencers

Sked Social  

Ace The Gram Resources  

Answer The Public 

Facebook Business manager Issue Explained

Find and follow Viv on



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