Engineering an Authentic Brand 2021 [PGWS]
In this webinar we learnt how articulate your conceptual brand framework consisting of: Authentic Origin Story, $100M Why & Organising Idea.
We then heard from Steph Masters and the amazing Isla-Maree success story & as well as her personal experience developing a conceptual brand framework.
We then went through the process to work out the optimal market opportunity & validate your unique (product + brand + market) position.
Scroll Down to see recordings of the Q+A sessions
Understand Brand Personality
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