Ecommerce marketing explained - Build great campaign foundations for scale
In the second of this three-week lunch and learn series, Sprocket Digital takes us through the seven important settings for a scalable Google Ad Account. How to set up and import conversions. What attribution modeling to use and why. The penny really dropped for me in regards to why attribution modeling, product exclusions and segmented audience sets are critical to scaling your business. I know I will be re watching this video until I have implemented all of these recommendations into my campaign structure.
Here is a link to the presentation PDF
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